London 2012 Design Roster
The organisation which has been charged with selecting the design consultancies for the design and print framework for the games, has divulged that a number of the design groups were chosen anonymously, at random. I find it hard to believe that such a prestigious opportunity to do some great creative work is put completely to chance and not by the quality of work.
You can’t help but wonder if they’ll dish out the medals in the same way? Or maybe they’ll base it on which design agency, on average is tallest.
Despite being amused by the foppish Boris Johnson’s flag bearing antics in Beijing, the outlook does look distinctly bleak. How could we compete with the Chinese opening ceremony when it seems the design agencies being used are picked randomly?
I can only grimace at the all too possible prospect of the welcoming the competing nations will receive. It is destined by fate that we’ll wheel out the poodle permed relic that is Brian May, Lulu dueting with X factor winner Leona Lewis amidst a troupe of breakdancing beefeaters, who will collectively proceed to catastrophically butcher “We are the Champions” whilst hurtling around the Olympic Village atop a London Bus.
Well we can live in hope.
Info from: Design Week
March 17th, 2009 at 11:23 am
Dominic the companies on the roster have all had to pitch for the chance to be there. Its quite a tough pitching process. im sure the work wont dissapoint you when it is unveiled leading up to 2012. I hope not anyway.
March 17th, 2009 at 11:35 am
You have to question why they’d ask someone to pitch then pick the winner at random, surely the best pitch / most suitable portfolio wins?
I’m not sure how they conducted their search in previous Olympics but it all seems, well, very British doesn’t it.
March 17th, 2009 at 11:44 am
They had to pitch? I thought they just drew it out of a hat!
I realise the process companies have to go through is arduous. It seems unfair that the people who have taken part in the tender don’t have a fair chance. From what I’ve read they’re still picking them randomly at the end of the day and not judging the companies on talent alone. I know it won’t dissapoint anymore than only slightly, the print work will undoubtedly be great. I’m sure like myself you don’t want to be beleaguered by a rampant cliché-fest. I find it hard to believe our opening ceremony will out match that which we have saw last year in Beijing. Although I did notice some work for 2012 by Universal Everything, I hope they give Matt Pyke free reign!