Onwards by James Jarvis
Watching this advert for Nike (created by the quite amazing illustrator and vinyl toy designer James Jarvis) on Adverblog, really does show what a triumph that Nike is in a branding exercise. In all 4:58 minutes there is a distinct lack of any logo marque, only apart from a small note at the end of the video. How great is it seeing a really unobtrusive viral advert. It’s an all round fantastic job, a seamless connection between artist and brand. Not to mention one of the best animations i think we’ve ever seen.
Projector are currently: Chowing down on a suprise delivery of several easter eggs. Bonus.
April 29th, 2009 at 4:23 pm
“Branding Exercise” – I see what you did there
April 30th, 2009 at 2:18 pm
Glad someone did…