Came across this poster yesterday lunchtime. As it is Fish & Chips day at our local Clock Tower Café. I thought I’d post it in homage to the excellent fresh fish they serve up that arrives on the plate straight
from the North Sea.
It truly is one of those moments you curse the designer for coming up with it, as it is so good.
Oh and happy fantastic funday Friday! Have a good’un!
Projector are curretly: Listening to Cut Copy – Bright Like Neon Love
The results are in for 2008/09’s “Cool Brands” There are certainly some great ones in there. However, what we are wondering is how many have you actually come into use of? I managed to get a total of 10. That makes me 50% cool and 50% square. I’m luke warm and vaguely popular.
01. Aston Martin. Automotive – Cars
02. iPhone. Technology – Telecommunications
03. Apple. Technology – General
04. Bang & Olufsen. Technology – General
05. YouTube. Online
06. Google. Online
07. Nintendo. Leisure & Entertainment – Games & Toys
08. Agent Provocateur. Fashion – Lingerie
09. Rolex. Fashion – Accessories, Jewellery & Watches
10. Tate Modern. Leisure & Entertainment – UK Attractions & The Arts
11. Dom Perignon. Drinks – Champagne
12. Virgin Atlantic. Travel – General
13. Ferrari. Automotive – Cars
14. Ducati. Automotive – Motorbikes
15. PlayStation. Leisure & Entertainment – Games & Toys
16. Sony. Technology – General
17. Nike. Sportswear & Equipment
18. Bose. Technology – General
19. Facebook. Online
20. Lamborghini. Automotive – Cars
As the creative sector grows ever more in demand, it’s skill, ideas and a client’s satisfaction which have become further challenging as new boundaries are being set. This has lead to creative studios working together in an intersection of common goals, by sharing knowledge, learning from one another and building relationships. In particular, creative studios that work together have greater resources at their disposal. This means collaborating between studios is undoubtedly a bonus.
Having a network of creatives, which you can call upon at any given time depending on the project’s demands, saves your client time, cost and effort. Engaging the correct creative at the right time will not only create a stronger message across a piece of media you are designing for but it will also give the project it’s cutting edge and success. Having and using other reliable creative studios with complementary skills is a valuable source for any company to have. These relationships will bring their own rewards in return. You can then build good and fruitful relationships, which can bring new business opportunities. Furthermore, you will learn from the experience of working with designers who have a different skill set from your own.
A prime example of this ethic is Matt Pyke (aka Universal Everything) The Guardian newspaper listed the studio as one of the Top 50 designers in the UK. Matt operates out of his garden shed in Sheffield yet manages to snare clients such as Nokia, Adidas and London’s 2012 Olympics. This is due to his ever expanding network of modular team of designers, programmers, animators and musicians. This allows Matt to offer a large array of solutions for his clients. This allows him to think freely as a designer, allowing him a limited amount of boundaries. Limited boundaries in terms of creativity certainly and also in attracting clients, allowing him to morph to fit their needs, whatever sector they operate in. In addition the client is amazed a startling amount of possibility and scope for their brand.
Projector Brand Communications also has first hand experience of this, working alongside many notable creatives and the creative support network. We have have grown from learning. Not only do we share the same studio space as Union Room Web Design, many of the projects we work together on are for the same client, making the seamless transition between both online and offline media. We also work with a range of Marketeers, Planners, Researchers, Photographers, Illustrators, Printers and Motion specialists to assure that you get the utmost quality for your business.
The Creative Industry will always thrive on one important rule, communication. It is essential the information you are giving must be inline with your brand image. So having a consultancy with a structured network of creatives at hand will only encourage and increase the success of the your businesses’ visual communications.
If you’d like to hear more from us about the solutions we can offer your business then simply give us a call. We’d be more than happy to listen to your requests.
One of my favourite reads on the Brand Republic Blogs.
http://community.brandrepublic.com/blogs/dtb
Not only does Dave talk a lot of sense when it comes to advertising, (which nowadays I believe ads should start doing, it’s about selling after all) but his blog is a thoroughly entertaining read.
The question is what is Dave possibly doing.
1. His best impression of a chicken.
2. Showing off “the guns”
3. Holding two invisible eagles
Answers on a postcard.
Projector are currently: Working on a new blog article and illustration.
BT’s ‘State of the Small Business Nation 2008′ report* showed that the 5 biggest priorities for small UK businesses are:
1 Increasing turnover
2 Winning New Business
3 Cash Flow
4 Maintaining current activity levels
5 Growth
These are all areas in which design can play a hand in improving, yet many clients sometimes don’t realise how exactly design can help.
Utilising design effectively can help change the culture of an organisation, sharpening the focus and getting the workforce involved. Communication is key and this is what designers are best at, they can help you to communicate to your clients, your partners and to your workforce. But they can’t do this by simply providing you with artwork on a piece of paper. For companies to get the best results and an on-going culture of innovation and growth they need to engage with designers early on and build a collaborative relationship. It’s not about spending a fortune by having designers on call all hours but by simply engaging them at the most effective times in a project and this should be from the very start.
More than simply producing artwork, a good design company will be able to advise on the relevant media, placement, effectiveness and timings of producing a successful communicative piece – they can add creatively to your whole business process. Involving them from the outset could pay dividends as they will likely have a network of contacts and suppliers that they are used to working with, saving both time and cost. And it’s not just design that they will offer advice on, many designers are used to working on projects which encompass the use of photography, web, animation, radio, tv, shop fitting, copywriting and PR. Invaluable information that might just help open new doors and opportunities.
Engaging the right creative at the right time could give the edge to a project, creating a stronger, more effective message built in partnership between the client and the creative. The benefits of investment far outweigh the costs, in the 2005 Design Week National Survey of firms it was found that for every £100 a design alert business spends on design turnover had increased by £225**.
Not sure if design can help you with a specific problem you’re business is facing? The chances are it can – you just need to get us involved.
* http://www.smallbusinessweek2008.co.uk/sp/media/direct/sbw/downloads/2008stateofthenationreport.pdf
It turns out that being a creative type certainly does have it’s perks. Fancy a short break to Sweden to do something creative? I know I do! Check this out from the very generous Next Century Modern Studio and Elvine. I think this blurb speaks for itself:
“Creators Inn is a project initiated by Swedish fashion brand Elvine and design agency Next Century Modern. The idea is to give free short-term accommodation for creative individuals, the aim being to promote the local area and attract travelling creative types whose presence contributes to the cultural life of the city. Guests are offered wireless internet, towels, bathrobes, slippers and grooming products all free of charge. All you have to do is go online and explain why you deserve a free room. The project has been running in Gothenburg so far, but is about to expand into Stockholm.
So take a look at the website and get applying!
Shamlessly taken from the Creative Review Blog
Projector are: Eating tasty luncheon.
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