When is a clever idea too clever?
After poring over the Guardian’s Media Monkey, I came across this little nugget. Channel Five obviously thought it may be a cunning homage and advert for the film Groundhog Day (starring Bill Murray, reliving the same day) if they ran the same advert, one after the other similar to the plot of the film. This was completely lost on the viewers, with the broadcast duty office receiving many reports of technical difficulty. It very much backfired. Can you let somebody know that the same ads are being repeated during each ad break?” said one viewer. “I enjoy the movie you have on but I’m confused that there doesn’t seem to be any variation in the ads.” As Murray puts it in the film, ”People like blood sausage too, people are morons.”
Projector are currently: Listening to Veckatimest by Grizzly Bear
