Projector

As the BBC 2’s long overdue coverage of the Wire is coming to a close I’ve been realising that many people I know have now become completely enrapt with the program. What seems to resonate with people is the sheer honesty of the writing, which provides the show with a shocking authenticity. Authenticity is important to brands, just as it is important in everyday life. From the bottom to the top a brand should capture it’s original intended message and promise. Give it a watch and you’ll see The Wire does this with suitable aplomb, immersing you in the reality of the Baltimore corners. The language and vocabulary of the show is just as enthralling as the yarns that are spun. It presents verbal originailty. This all taken from writer David Simon’s first hand experience among the homicide detectives and corner boys, the real star being the world of Baltimore itself.

Brands should look to this as an example. Authenticity is one of the key aspects of a compelling and successful brand. How Simon achieved the success is through thorough, solid research and experience of the area he was dealing with. Whatever sector of business we are working for, we do the same thorough research here at Projector to unearth your brands prize qualities.

Projector are currently: Trapped in the longest week ever.

It’s been a while since we posted some work up here, we’ve just been too darned busy producing the stuff! We’ve finally got around to photographing some pieces though so here is a recent Direct Mail piece we designed for a new client of ours.

Beacon were looking for a cosultancy with brand expertise to help them further raise brand awareness. They approached us after a recommendation by one of our suppliers and we were more than happy to get involved. After commissioning an initial small branding and marketing project to test our skills we were given the chance to work on the prestigious Beacon Supplier Awards marketing materials.

There was a problem with the existing material not being identifiable as part of the Beacon brand and we were asked to come up with a solution.

After initial analysis to define the problems of the existing design we presented a number of options. A simple solution was chosen – introducing the recognisable Beacon logo shape and brand typeface within the awards logo worked perfectly.

The next step was to apply the new design to a range of existing marketing materials. However, never ones to rest on our laurels, we thought we could create a better suite of comms than the existing package and so we invested some time in producing a fresh alternative. We came up with a new theme – introducing large ’shine’ which we used throughout in spot gold to add a prestigious feel alongside spotlight imagery to tie in with the ‘beacon’ name. Our boldness paid off with the client choosing our design over the old one, another feather in our cap and more importantly a satisfied client!

Projector are currently: Almost finished a gigantic project.

Electrik Sheep are currently hosting Si Scott’s illustrative work, the driving force behind the aptly named Si Scott Studio. His swirling illustrations will be gracing the walls of the Electrik Sheep gallery from 3rd to the 30th of September. Definitely worth going down to have a nosey at. Unfortunately the opening party has been missed, but prints are still available in-store and online. I’d take a look, as there are some exclusive to Electrik Sheep only pieces. Plus pay day has just been, so splash the cash if you’ve got it.

Bit of a late post, but last weekend I moseyed along to see Jeffrey Lewis (Singer/Songwriter a la The Moldy Peaches and also featured on BBC 2’s The Culture Show) at the Independent in Sunderland last Sunday. Having heard little of his back catalogue or backstory, I was suitably impressed. Obviously a very intelligent chap, and despite initial heckling during one of his “feature films” (Lewis’s large comic book stories read aloud) managed to win over the entire crowd with his genuinely humorous afterthoughts on life. Currently touring England so try and catch him someplace soon!

Projector are currently: Working away.