Authenticity in your Brand
As the BBC 2′s long overdue coverage of the Wire is coming to a close I’ve been realising that many people I know have now become completely enrapt with the program. What seems to resonate with people is the sheer honesty of the writing, which provides the show with a shocking authenticity. Authenticity is important to brands, just as it is important in everyday life. From the bottom to the top a brand should capture it’s original intended message and promise. Give it a watch and you’ll see The Wire does this with suitable aplomb, immersing you in the reality of the Baltimore corners. The language and vocabulary of the show is just as enthralling as the yarns that are spun. It presents verbal originailty. This all taken from writer David Simon’s first hand experience among the homicide detectives and corner boys, the real star being the world of Baltimore itself.
Brands should look to this as an example. Authenticity is one of the key aspects of a compelling and successful brand. How Simon achieved the success is through thorough, solid research and experience of the area he was dealing with. Whatever sector of business we are working for, we do the same thorough research here at Projector to unearth your brands prize qualities.
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