Projector

After the successful re-brand of their parent Lettings company we were asked by Cathedral to develop a new brand for their Estate Agency which has just launched this very month.

We worked with Cathedral for several months to clarify how best to position the new business alongside the existing company. Implementing a naming and branding analysis process we talked to clients and staff with an aim to firming up how the company should be perceived and whether or not a complete new brand, moving away from the ‘Cathedral’ label, would be beneficial. The outcome of this was to keep the ‘Cathedral’ title, which meant that the new brand was at an advantage straight off the mark, being seen to have the backing of the parent company. 

It was then a case of differentiating the new business which we did through the use of colour, variation of the logo shape, new copy and the simple introduction of the ‘Estates’ name to the logotype.

Projector are currently: Looking forward to the bank holiday weekend.

We’ve just received copies of printed communications we recently produced for Otter Recruitment. We’re particularly pleased with the detail in the letterheads which were printed by our friends at Glasgow Press using traditional letterpress methods.

These pieces were a natural progression following on from the brand creation project for Otter – a new recruitment company aimed at the recruitment of mid to high level staff. With a bespoke service offering personally tailored solutions Otter tasked us with creating a brand that reflected the high end expectations of potential clients yet retained an element of warmth and approachability.

After working with Otter to fully understand their business and using our knowledge of the recruitment industry from previous experience, we created a logo mark that subtly reflects the ‘O’ of the company title and has a dynamic, corporate feel to it that looks fresh and positive. These elements are also reflected in the modern typeface which is classy yet friendly and has good legibility. A warm black used alongside secondary gold colouring completed the prestigious feel.

After helping to clarify the brand offer and creating the new logo we rolled out a suite of comms including corporate stationery items, direct mail and a fully content managed bespoke website, working alongside Union Room in the studio here.

Projector are currently: In awe at a real life Apple Magic Mouse

We recently heard back from Mark Westerby, who we’d previously worked with on a showcase of his expansive high profile photography. The news was not good, it was great! With the brochure having been a resolute success in attracting new business, Mark wanted us to work with him on developing a newer version. The focus of the showcase would be fashion lead, showing off Mark’s stylish and dynamic compositions.

We put forward the concept of the brochure being white throughout, to further emphasise the already vivid colour tones within the imagery. The format would also change to landscape, which would allow for more scope with the shots supplied. By doing this we would differentiate the two brochures in terms of format and colour but  still maintain the Mark Westerby brand identity through the overall use of his black and white brand colour.

We hope this new brochure heralds as much positive clamour as the one previous. Our congratulations go out to Mark for being recognised as one of the top 200 Advertising Photographers in the world as credited by the International Advertising Review, Luerzer’s Archive.

Projector are currently: In the early stages of the re-designing our website.