Projector

After meeting with Peter and discussing his logo options, we’ve finalised his logo.

Using an alternative version of Option 2 from our previous post, which swapped the positioning of the logo marque from right to left, as well as keeping the type colour from Option 1.

We hope the marque serves Peter well and we’re looking forward to completing further work for him in the future.

Projector are currently: Fearing the roof is going to be blown off!

We have been working on another identity this week, this time for Chartered Building Surveyor Peter Fall. The brief was to provide Peter with an identity that represented his knowledge and experience after many years working in Surveying and serving as a former president of the Royal Institution of Chartered Surveyors (RICS). Here is a work in progress, showing you some sections of the logo marques.

Option 1. A solely typographic route.

Option 2. The use of an abstract space.

Option 3. Using abstract building plans in the marque, alluding to the P and F of Peter’s initials.

Let us know what you think!

Projector are currently: Coping well with a mammoth week.

Just a few recent thoughts on Apple.

Before we start – we are all ardent fans of their products and the simple visual aesthetics of their branding. Which is why we’re asking – does anyone else feel that Apple seem to be slipping up as of late? I’ve spent a considerable amount of money on their products and in terms of user interface and ease of use, they are second to none.

However, with their most recent press releases I believe that Apple have strayed from the path a little, losing sight of their well deserved “trailblazer” status. The Beatles back catalogue on iTunes was announced after a build up of publicity that suggested an announcement heralding a new development in one of their products, to much dissatisfation.

Furthermore “Finally” the iPhone 4 in white. I’m sure Apple fans were on the edge of their seats, hammering the refresh button on their browser waiting for the iPhone 4′s secondary colour option. I just feel Apple recently seem to have taken their dominance in an slightly misguided fashion, making more of what in reality isn’t huge news.

It’ll be interesting to see if this kind of attitude continues…

Projector are currently: Loving the month of May.

After meeting with Union Room and discussing the logo options which we came up with, we have the selected option. Above is the final logo for Report Book, which we introduced in our previous blog post. The final logo positions itself as a visual marker for the brand’s core values, easy, quick and clever. The graphic shapes give you a strong feeling of momentum due to the arrow/pencil shape, as well as their overlapping nature (quick/easy). The colour palette used is fresh and modern, using a wide variety of colours to bring the marque to life. The breadth of colour is used to give various products of Report Book their own identity, allowing easy recognition. The use of a timeless sans-serif gives an overall feel of that of a friendly, front-running technology company (clever).

What do you guys think? We’re very happy with the end result, as are our friends Union Room.

Projector are currently: Cramming 5 days into 4!

We’ve been working closely with our sister company Union Room on an exciting interactive project. Report Book is a newly developed online reports system for schools. We were tasked with developing an identity system for the brand which would then be applied to the overall look and feel of Union Room’s website for Report Book. We thought we’d show you how it’s progressing so far and our final selection options…

Option 1. A visual pun on report book, cropping closely in on an angled book, to reveal a marking tick. Accompanied by an approachable rounded sans serif.

Option 2. We focused in on the easy to use nature of the service, providing quick, paperless access to student reports at the “touch of a button”.

Option 3. The focus of option 3 is to promote the quick, technological aspect of the service asserting the cleverness of the system. Momentum is garnered in the marque by the use of overlapping flying arrows, all pointing in one unanimous direction…Report Book.

Option 4. This is an abstract representation of the paper reports that /parents/students are used to. Momentum is hinted at in the marque and the type giving a feeling that all reports are easily accessed.

Option 5. The negative space of the leg of the k allowed for us to position a mouse pointer denoting the online nature of the report book service and also highlighting it as the first place to go for online school reporting.

We have our favourite, but what do you think?

Projector are currently: Back in the swing of things! Yeah!