Projector

Sometimes you come across something that is truly inspirational. We recently read about the Design Council’s initiative to “Design Out Crime”, giving Designers the chance to don a spandex superhero costume (if they so wish) and fight crime using their power of creative thinking. It’s such an obvious problem to tackle, a prime example of how design can make a massive difference.

The project that caught our eye was the solution developed from research by InnovationRCA, the business network of the Royal College of Art, answering the brief of helping reduce alcohol related crime.

Everyone has heard of, or read of, incidents of glasses being used as weapons and causing serious injuries in bars. The aim of the project was to develop a new pint glass that could significantly reduce injury.

Two prototypes have been made, taking advantage of resin, that makes the glass makes the glass tremendously difficult to break, and even if it is broken, binds the shards together so they cannot be used as a dangerous weapon.

Such a great example of inspired thinking to help people.

You can read the full article on the Design Council website here.

Projector are currently: Reeling from an Indian Summer 5s session last night

We’ve recently completed a job for our clients Beacon Purchasing. “20 ways to save money without costing the earth” is a pocket sized A7 guide showing how companies can save money by purchasing eco friendly items through their suppliers. Using environmentally friendly Greencoat Offset from Howard Smith, we showcased 20 products from Beacon suppliers, illustrating the benefits which they give to hotel owners. We used a hand-drawn illustration style to liven up the stock imagery provided, accompanying them with a graphic that was specific to the product, which housed the product number. The open stiching on the spine giving it a nice rough feel.

Projector are currently: Working, working and then working some more.

With the enthusiasm towards sharing information ever increasing, communication is now at the stage of experiencing things the moment they occur. It’s quite overwhelming. We are immersed in a wide variety of information on a day-to-day basis. This is mainly due to the proliferation of social media technology, allowing people from all over the world to connect with each other instantly, spreading their thoughts on topics ranging from world issues, to their local boozer. Social Media is a great tool for brands. It gives brands the ability to connect directly to the consumer. It does however have it’s down sides. As this connection has become easier and as the service is free, the amount of overall marketing noise has never been so high. What is becoming more and more evident, is that it’s important to re-examine your core offering. Is your brand providing a unique opportunity, a beacon amongst the clamour of your competitors?

Albert Einstein once said “if you can’t explain it simply, you don’t understand it well enough”. Can you precisely describe what your business does and it’s unique selling point in a 140 characters? How about your new campaign? Your message needs to cut through to the consumer quickly and efficiently. If you cannot, perhaps it is worth critiquing what you are offering.

Are you finding it difficult to clarify what your business does succinctly? If so, we can help you assess what your business’s unique offering is (or could be) through our consultation service. We listen to what’s being said, and what’s not being said and by doing so can help you address what really matters.

Projector are currently: Awaiting a well deserved cool beverage.