Projector

We recently heard back from Mark Westerby, who we’d previously worked with on a showcase of his expansive high profile photography. The news was not good, it was great! With the brochure having been a resolute success in attracting new business, Mark wanted us to work with him on developing a newer version. The focus of the showcase would be fashion lead, showing off Mark’s stylish and dynamic compositions.

We put forward the concept of the brochure being white throughout, to further emphasise the already vivid colour tones within the imagery. The format would also change to landscape, which would allow for more scope with the shots supplied. By doing this we would differentiate the two brochures in terms of format and colour but  still maintain the Mark Westerby brand identity through the overall use of his black and white brand colour.

We hope this new brochure heralds as much positive clamour as the one previous. Our congratulations go out to Mark for being recognised as one of the top 200 Advertising Photographers in the world as credited by the International Advertising Review, Luerzer’s Archive.

Projector are currently: In the early stages of the re-designing our website.

We recently completed a brand refresh project for one of our longest running clients - Positive Solutions. The fruits of several months labour can be seen across all elements of communication, ranging from printed items to online media and various marketing materials. A new colour scheme, design style and guidelines were the result of an extensive research and development process which involved close collaboration with our friend; brand guru Mark Johnson (themanwith3heads). We talked to all facets of the company in order to pave the correct route for the brands strategic aims. We were also commissioned to do a nationwide photo shoot of PS clients to show the personal service the companies 1700 IFA’s offer. We captured a range of personalities from various backgrounds and occupations that could convey the variety and breadth of the companies reach and ‘positive’ effect. Big thanks go out to Mark Westerby for the fantastic photography! Keep your eye’s peeled for more details of this and more of our latest work on the Case Study pages of our main website which we’ll be updating soon!

Projector are currently: Enjoying the fact Calvin Harris “Ready for the Weekend” hasn’t come on the Squeezebox first thing on Monday, as it has for the previous three weeks.

We hit the ground running in 2009 with the Positive Solutions National Forum held at the ICC in Birmingham at the beginning of Febuary. We were asked to come up with designs for a range of materials including the ‘PS Experience’ area shown above. As well as literature and directional signage we produced various display objects such as the stacked boxes and feedback pods shown. The exhibition was used as a launch pad for the new brand styling we have created for the largest independent IFA in the UK. Despite coinciding with the blizzard-like conditions that saw many people unable to travel, the day was hailed as a great success by all.

We are in the process of rolling out various new materials for PS including new brochures, advertising and ‘client facing’ materials for their 1377 strong partnership. New photography, an injection of colour and fresh styling will offer more accessibility, easier understanding and clear product advice to existing and potential clients.

Today Projector are lying in wait for: The return of Clint in Gran Torino

Chandler Coote Architects came to us to develop a new identity along with business stationery to coincide with a new venture in China. What we came up with was a fresh, modern identity based around the floor plans developed by architects. We took the visual styles of these plans on board and from this developed a typographic logo, which uses the two C’s of either partners second name to represent two rooms.

We wish Chandler Coote all the best on this trip and are sure that this brand refresh will reap them rewards. Check back in a little while and we’ll post the link to their new website our sister company Union Room are creating.

Positive Solutions is the UK’s largest Independent Financial Adviser and we have helped to guide them on all aspects of branding issues from their inception.

The Learning Academy is a training and development environment designed to ensure compliance within the Financial services market for all Positive Solutions Partners. This Industry Leading training program is set to become the biggest, most influential and advanced learning initiative in the industry for over three decades. We produced the colourful branding for this exciting new development which has been applied to marketing materials, stationery and the website.

We’ve just helped Tyne and Wear Museums launch Bede & Beijing by creating a range of marketing materials. Part of the East 08 event Bede & Beijing is a festival exploring the links between Anglo Saxon Northumbria and Chinese culture across the region. The festival programme features music, art installations and exhibitions including rare early Anglo-Saxon manuscripts from the British Library and an extraordinary Chinese carved ivory garden from the V&A. Work by leading Chinese artists will also be displayed at the six unique and historic venues. All venues are partners in the Wearmouth Jarrow Candidate World Heritage Site bid, together with Sunderland City Council, South Tyneside Council, English Heritage and One NorthEast.

We’ve been working with zenith people for a few years now. Founded in 2001 and originally called Zenith Recruitment we re-branded the business back in 2004 to bring it in line with a new set of values – and to reflect their core business focus. As part of their ongoing development, along with our sister company Union Room we’ve created a new website to help their customers and candidates get the most out of their brand experience. We like it, as do our clients – so everyone’s happy, or as our clients would say, we’re happy people. Have a look around and see what you think.